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Online marketplaces appeal to young shoppers like Bethany Halusker, a Parma woman in her 20s, because they save time. "There's lots of variety and it's very convenient since I don't have to shop around," she said. Many online sellers now offer free shipping or are able to get their products to a customer's door within a few days. "Two-day shipping helps out a ton," Halusker said of Amazon, the internet retailer she uses most often. Halusker said she still buys groceries and most of her clothes at traditional stores, but she goes online for almost everything else. More and more consumers are following her example. While internet sales accounted for only around 8 percent of retail sales in 2016, online purchases grew by 15 percent compared to 2015, a significant bump which is enough to affect revenue at brick and mortar stores. However, even when customers aren't shopping online, the internet can still impact conventional shops. In addition to giving customers another shopping outlet, the internet makes it easier to compare prices and find the best deal, said Jack Kleinhenz, chief economist for the National Retail Federation. That depresses the power of retailers to set profitable rates.

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